Canon - Small Steps 2006

Canon's Small Steps to big success.

Canon get to know their customers better - even their shoe size!

It's not every brief that includes the need to ask delegates their shoe size as they register.

But in order to give running shoes as a gift to their customers, that's exactly what Canon asked for in their brief for their Small Steps conference at the IMAX cinema in London. And it's this kind of unique requirement that demonstrates in a nutshell the flexibility you get from working with Dataflow Events.

Firstly, we designed an online registration system that fully matched the client's brief. There was a need to register delegates from multiple channels and present them with different options, but report all attendees in real time in a merged format.

As delegates registered, they were taken to pages that showed only information relevant to the sessions they were eligible to attend. The registration process allowed delegates to choose a preferred session where applicable and only given details of one where there was just one relevant session.

To ensure an even split across breakout groups. Each badge was printed with a fruit, one of the themes of the event, identifying which session people should attend and making them easy for event staff to identify and direct.

Does your event have very unique needs? Why not give us a call or drop us an email to see if we can help.